You can build it. We'll help you sell it.
Positioning, pricing, and your first customers — done with you, by people who've actually sold before. Not another mentorship program.
Not a template. Not borrowed frameworks.
Full-funnel, not one slice
Outbound, inbound, and channel sales — everything it takes to actually turn a product into revenue. That's the range brought to your product, not one specialist handling one piece of GTM.
You get real attention, not a queue
Inguru is new — which means your product gets direct, hands-on work right now. No template deck. No handoff to whoever's free.
Born from real conversations
This started as sitting down with founders and figuring it out together. That hasn't changed — it's just properly, and on your schedule, now.
Mentorship is free. Execution isn't.
Sri Lanka already has strong, free institutional support for founders. Inguru isn't trying to replace it — it fills a different gap.
Free institutional programs
- Mentorship, ecosystem access, and networking at no cost
- Group-format guidance across many founders at once
- Strong for broad direction and connections
- Not built for hands-on, sit-down execution work
Inguru
- One-on-one, hands-on execution — not general mentoring
- Deliverables: positioning, pricing, sales-ready assets
- Priced for a bootstrapped founder, not a funded team
- Built on real B2B sales experience, not borrowed frameworks
How it works
Five stages, used in order depending on where you are — most founders start at stage one.
Foundation
Clarify who you're actually selling to, your positioning, and pricing that holds up.
Pipeline
Build inbound and outbound lead generation systems — not just a plan, an actual pipeline.
Demo & Sales Process
Structure the pitch, the demo, and objection handling so the sales conversation actually converts.
Closing
Proposals, negotiation, and deal structure that get a yes signed, not just discussed.
Partnerships & Channel
Once you have early traction, build the partner and channel network that scales beyond your own hours.
What it costs
Priced in LKR, for local Sri Lankan founders. Start with the Free GTM Check — it usually makes clear which stage, if any, makes sense next.
GTM Quick Start
GTM Launch Sprint
GTM Retainer & Partnerships
Not sure which fits? Start with the Free GTM Check and it'll be part of the answer.
Common questions
What is Inguru?
Inguru is a go-to-market execution service for Sri Lankan tech and software founders. We don't teach GTM — we run it: pipeline, positioning, demos, closing, and channel partnerships, built and executed alongside you.
Who is Inguru for?
Sri Lankan tech and software founders who've already built a product and now need to sell it — locally or internationally. Not general SMEs, not pre-idea founders, not agencies.
Isn't this the same as the free mentoring programs already out there?
No. Programs like the Salesforce Startup Program or SLASSCOM's DISHA give you frameworks and advice sessions. Inguru does the actual work — building your pipeline, running your sales process, closing deals — priced in LKR, with no equity taken.
What if I already have a mentor or advisor?
Good — keep them. A mentor gives direction. Inguru does execution. The two aren't competing for the same job.
Is this only for software products?
Yes. Inguru is built specifically around SaaS and tech products, where the sales motion — demos, trials, B2B cycles — is different from a typical SME sales process.
What does a GTM Quick Start include?
One working session covering positioning, pricing, and a first-customer plan, priced at LKR 12,000-20,000.
Do you take equity or a commission on sales?
No. No equity, no revenue share. You pay for the work, and you keep 100% of your business and your revenue.
Why is the GTM Check free if everything else is paid?
It's a diagnostic, not a paid engagement — the fastest way for you to see how we think, and for us to tell honestly whether we're the right fit for your stage, before either of us spends anything.
What happens after I submit the Free GTM Check form?
We review it personally, not with a generated response, and reply within 24–48 hours with an honest read on where your GTM stands and whether Inguru is right for you now.
How can a Sri Lankan founder take their app to international markets?
This is one of the most common situations we work on. Sri Lankan founders are increasingly building software with global reach in mind — the technical barrier to building has dropped sharply, but selling into an international market is a different skill set entirely: positioning that makes sense to a foreign buyer, pricing that works across currencies, and a way to actually reach your first customers outside Sri Lanka.
Inguru works specifically on this gap. We help Sri Lankan tech founders figure out who their international buyer actually is, price for that market, build outbound and inbound systems to reach them, and — for teams ready to scale — develop the channel and partnership relationships that open a market a solo founder can't reach alone.
This work connects to a broader push happening in Sri Lanka right now: the country's knowledge and innovation sector is aiming to grow from $2 billion to $5 billion in exports, and that depends on individual software companies actually finding customers abroad, not just building good products.
If this is where you are — a working app, and no clear plan yet for reaching international customers — start with a free GTM Check.
We're a small, hands-on group — backgrounds spanning B2B sales and channel partnerships, finance, marketing, and recruitment — brought together around one belief: Sri Lankan founders don't need another mentor, they need the work actually done. Inguru is that collective experience, built from the ground up.
Get your Free GTM Check
Share what you're building and get back a short, honest read on your positioning, pricing, and first-customer plan — reviewed personally, not generated.
Prefer email? Reach us directly at hello@inguru.guru